Blogging For SEO

It is an established fact that blogs help boost SEO (Search engine optimization) rankings. Most businesses, these days, consider blogging as part of their online marketing strategy. Blogging can help achieve the desired rank for a new website very quickly, provided you are dedicated to posting the blog articles on a frequent basis. Although the main aim of blogging is to express one’s thought, search engine optimization is another purpose that can be attached with the practice. 

The recent trend has witnessed that the frequency of blogs has increased as it greatly helps get a better page rank in the search engine result pages. Most search engines crave for fresh content along with the snippets that provide information about the content in the blog. 

Updating your blog regularly can help you get the desired SEO results however, this becomes the most overlooked aspect of blogging. Regular updates of blogs makes the Googlebot come to your website, which then can be used to link to other websites, sub-domains and other links that you want to get crawled. One problem that often crops up here is that several blog postings do not have direct links to sites. To overcome this problem, you can format your blog with certain permanent links on the side. 

How to optimize your blog effectively?

Most blogs have just a few areas, viz., ‘home’ page and ‘archive’ page that is used often for optimization purpose. You could also use other areas of the site to take the best advantage of SEO and make additional efforts for the same. The first thing that you need to do is to optimize your title. Optimizing the title primarily means giving a suitable headline and incorporating the desired keyword in it so as to get better page rankings. There are other ways too to optimize your blog effectively, such as link building, RSS, linking to social networking websites, etc. 

Benefits of using blogging for SEO

• Blogging can create better rankings even for odd phases
• It is an ideal thing for long tail search terms as well as long tail rankings
• Blogs allow more traffic from social networking sites such as Facebook, Twitter, etc.
• Blogs usually have URL structure that is uncomplicated and easy for the crawlers or spiders to find.
• Blogs that include information related to a product/ service can deep link anchor text to that information. 
• Blogs have category features which allow lots of content to reside in them according to their themes. This further helps search engines to understand the content and rank the website or web pages well.
• RSS links to feed URLs which use blog domain name can help build link popularity and enhance traffic towards the website.
• Search engines reward and divert more traffic towards fresh content. In other words, blogging regularly can attract the search engine crawlers as well as give credibility to your website, and subsequently to your organization.
• Including ‘Comments’ section in to your blog can also divert traffic to your website as comments and trackback in blogs stimulate interaction. 
• Blogs also help to generate good and quality traffic via links and RSS.
Blogging is a common trend for netizens these days. It’s an interactive gateway that helps people express their thoughts, ideas, views and expressions. It has become an essential marketing tool and can help the organization have better visibility in the online arena. 
Blogging these days, attract many internet surfers and is an inevitable tool for online promotion and enhance the visibility of a website.

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Social Marketing Strategies

Social marketing, which involves both interacting and engaging with your target audience, as well as setting up individual webpages on communities including Squidoo and HubPages.

Squidoo is an exceptionally popular service that allows users to create one-page websites referred to as 'lenses'.

With Squidoo being an authority website with search engines like Google, each time you build a lens, you are able to rank for specific keywords used within your page's title and content itself. It's a very effective strategy for generating back links and generating traffic to your website.

Squidoo also offers additional modules that you can integrate into your lens pages, including the option to incorporate an opt-in form into your page, so that you can begin to develop an email list of prospects.

You can also earn money from within the Squidoo community based on affiliate commissions generated from the different modules and add-ons that you inject into your lense pages, including Amazon modules, and Adsense.

Squidoo

Another similar service that allows you to develop one-page websites that rank heavily within the search engines is available at Hubpages

With Hub Pages, you can also earn revenue from different add ons that you decide to implement, but are also able to add tags to your hub pages for better ranking within the search engine.

With Hub Pages, there are a few restrictions in place that you need to pay attention to, including:

 You are only permitted to feature two external (outgoing) links on each hub that you create.

 Your content must be unique, (no PLR is permitted).

 You are not permitted to use excessive tags.


s long as you focus on developing high quality hub pages, you can benefit from the popularity of the Hub community, as well as the back links from each hub page that you create.

Make sure when you create external pages on websites like Hub Pages or Squidoo that you interlink your pages to your main website's URL.

By cross linking from feeder sites to your main landing page, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed by the major search engines, VERY quickly!

There are other free methods of building back links and maximizing your exposure online, including by developing a quick blog on Wordpress and Blogger/Blogpost.

Both of these services also carry weight within the search engines, which means that you will be able to increase your outreach just by spending a few minutes developing a single page website that showcases your main website, or your products and services.

Blogger is a great place to make feeder sites. It’s a free blogging platform run by Google, and pages there can often rank very well in many search engines.

Pages on Blogger aren’t given special ranking privileges by Google simply because they run the site.

But like Squidoo, HubPages, and other similar sites, they have enough pages with backlinks and authority that the overall site seems to get a nice boost.

If you’re going to make a blog to promote your membership site, there are two ways to go about it.

You could either set up a little throwaway blog that you only post a few articles on, linking to your site in each article, or you could try to create an authority blog.

An authority blog is one that you post to fairly regularly, work towards getting a lot of regular viewers, and try to get “authority” status in the search engines.

If you want to create an authority blog, it will be a lot more effective. Your readers will come to respect you as a real expert in your field, so they will be more inclined to join your membership site.

It’s a great way to get members, just keep in mind that running an authority blog requires a substantial commitment. You have to post regularly, or it won’t be very effective.

As with other feeder sites, you’ll want to use your keyword you can. If you can get your keyword in the URL, it’s a very good idea to do so.

If you just want to create quick throwaway blogs for fast search engine traffic, you don’t necessarily have to use unique content.

To the best of my knowledge, Blogger doesn’t have any requirements that say you can’t use PLR, so this is a good way to build feeder sites quickly.

If you want to become an authority blog, I wouldn’t use PLR. Unique content is a much better idea, even though it takes more time.

By cross linking from remotely hosted pages to your own main site, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed.

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Web design is all about planning, conceptualization and execution of delivery content

Web design is all about planning, conceptualization and execution of delivery content over the internet. The main aim of a web design is to create a website which displays its contents in a form that any person can read. A good web design is composed of graphics and contents all put on the site, the web page layout and the pluggins.

A website comprises of a collection of web pages, in which every page contains information describing the subject being covered in that website. Tips for website design include, individual page design, the linkage between these pages, the graphics displayed on them and consistency in their design. All these pages should contain a consistency layout, have a uniform color scheme and they should appear as pages the same website.

Web Page
Any text file with HyperText Markup Language is normally known as a web design. It contains information in a form of text and graphics. A web page may consist of hyperlinks, which are commonly termed as links. These links are usually in text and graphic forms.
A clean, neat and proper layout brings out the most important contents of a page. The usage of data and text in a scattered manner by using white graphics will definitely enhance presentation and appearance of the web page.

Domain Name Registration
Domain name registration usually gives the website a singular identity. Most companies offer registration facilities to the website owners, after which a domain name that is unique is allocated to the website.

Hosting the Website
After a web page is created with the aid of HyperText Markup Languages (HTML), you are then required to upload it on the WWW that is World Wide Web. Space is offered on this World Wide Web by the web hosting services which helps individuals, companies and organizations to host their websites. Some web hosting services provide the space for free while other charges the website owners. Before hoisting a website, one should consider the following points;

Time Taken to Load a Web Page
This is the most important point which every web designer has to take into consideration. The efficiency of a web design mostly depends on the time taken to load web pages. The usage of so many graphical components such as video, audio and also other textual graphics will considerably affect the loading speed. Therefore, you should minimize the number of graphical contents that are included in the design.

Use of Multiple Frames
When multiple frames are used in a single page, they can incredibly reduce the overheads while waiting for the page loads. This can be safely done by including a lot of numbers of HyperText Markup Languages designs in different frames which helps you to choose a particular frame when selecting a link within a page loads.

Links and Tabs
Web pages should not only be eye catching but should also be user friendly. Links and tabs should be positioned in a manner that is favorable to the users. Image and data arrangement should be made in a way that is logic. The presence of big images in the website will greatly hinder the involvement of the user with the current actual data.

Quick Backlinks

Off site SEO refers to search engine optimization techniques that are not performed on your website itself, but are influenced by external factors.

When it comes to off-site SEO, it's all about generating solid back links to your website from relevant authority websites.

There are many different ways of establishing quality back links to your website, including:

Link Exchanges
Blog Commenting
Forum Marketing
Directory Listings 
Social Bookmarking

Place emphasis on the quality of your incoming backlinks rather than the quantity of backlinks you have. While the more backlinks in circulation, the better, if you have more backlinks coming in from solid, established and authority websites, they WILL carry more weight than those pointing to your site from start-up websites and blogs. 

You also want to try to create a backlink campaign that has ONE WAY backlinks, where you are not required to provide a reciprocal link, as it will add more value to the backlinks pointing to your site.

One easy way of creating a back link strategy is by analyzing existing competition in your market, and determining who is linking to them, and what anchor keywords they are using so you can obtain a link from the same source, using alternative keyword phrases.

Directories
With online directories, you can add your website into specific categories and instantly establish back links to your website, just be careful not to over-do it! 

You want to develop a natural back link campaign! Do NOT create thousands of backlinks using automated software or services, otherwise you run the risk of being penalized by the search engines.

A few directories to consider are:

http://www.DMOZ.org
http://www.Lii.org
http://www.Info-Listings.com
http://www.Buzzle.com
http://www.MasterMOZ.com 
http://www.maxpromo.com

Social Bookmarking

Here are the top 20 social bookmarking websites for generating fresh back links to your site. All of these contain DO follow, ensuring links leading to your website will count within the search engines as a valid back link:

1 - http://slashdot.org (PR9)
2 - http://digg.com (PR8)
3 - http://technorati.com (PR8) 
4- http://www.furl.net (PR7)
5 - http://www.backflip.com (PR7)
6 - http://www.hugg.com (PR7)
7 - http://www.mixx.com (PR7)
8 - http://ma.gnolia.com (PR7)
9 - http://www.connotea.org (PR7)
10 - http://mystuff.ask.com (PR7)

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Article Marketing

Article marketing is one of the most popular methods of generating relevant back links from authority websites, and in maximizing your outreach with well-crafted, high quality content directed at your target audience.

Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing. 

The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.

Apart from directly benefiting from the exposure received by having your articles showcased within popular article directories such as www.EzineArticles.com, you will also benefit from the frequency in which search engines crawl article directories due to new content being posted each day. 

Here are the top article directories that you should focus on submitting content to:

http://www.Buzzle.com
http://www.GoArticles.com
http://www.ArticlesFactory.com
http://www.WebProNews.com
http://www.ArticleDashboard.com
http://www.ArticlesBase.com
http://www.ArticleWheel.com
http://www.ArticleFriendly.com
http://www.ArticleRich.com
http://www.Articles-Hub.com
http://www.SubmitYourNewArticle.com
http://www.Articlesnatch.com
http://www.earticlesonline.com

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What Is the Best Type of Video for Your Business?

You've likely already noticed that a video on your website could make a big difference to readers understanding about your business, products - provided that the video makes sensation and is related to your business. 

There are many forms of movie models that may be used so the obstacle is obtaining one that fits your company. Could a "How to" video execute a better work of speaking with your customers a "presenter-led explanatory" video? 

What is the business enterprise problem you intend to solve? 

So ask yourself what's the idea of the video - what organization dilemma does it have to solve? Something that commences a dialogue with the customer is an excellent thing. are off to a good start If it can entice them to swap their current email address in exchange for a free piece of info then. 

People don't typically like being bought to within an overt method. A paper sort headline in big striking phrases - saying FULLY GRASP THIS OFFER NOW appears direct and great enough - but usually it may be a big let down for many your potential clients. 

Far better would be to fit the movie and its communication to where in fact the person reaches inside their study about your products and solutions. And since pretty much every element of your organization could be explained with a movie thus giving you a lot of probable tips to consider 

The Customer Life Cycle Model will let you know how your customers may be contacted in what forms of films 

The Acknowledgement coating informs the story of your company, It helps your could be clients understand more about you as a business and what you could possibly offer them. 

The Engagement coating is where the viewer starts interacting combined with your business, by downloading details, looking at videos, and learning history details about your company. 

Transformation is probably what you think you are after and of course you are right. But if you are a service organization and your normal income price is in the hundreds or a large number of pounds the it's improbable that someone may decide to buy watch the video and abruptly. Nevertheless they might opt to get in touch or appear deeper into your site. 

Devotion - always remember how significant your present clients are. Keep them updated with films and news about your items and companies. Make it simple for them to learn how exactly to repair problems or even to employ your solutions in a way. Quite simply phone them

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